Why font consistency is crucial to good branding.
Fonts are often the first branding element your customers see. They give shape to your message, and communicate with your customers 24/7/365. So, when was the last time you asked yourself what impression your fonts are making? Check out this video to find out what you should be looking out for.
Why brands love to use sans serifs (and how you can choose one, too).
You know what they say, “classics never go out of style.” Maybe this is true, maybe it isn’t. But one thing is certain: When sans serifs took over typography in the early 1900s, they weren’t just a fad. They came to stay.
Everything old is new again: a deeper look at nostalgia in design.
Over the past year or two, nostalgia has become a fixture in design of all kinds: typography, fashion, furniture and beyond. We take a look at the complex relationship between reviving heritage design elements and the history they come from.